Marketing ROI

There is no such thing as a free lunch.  We’ve all heard it before.  But you can be smart about how you spend.

Marketing ROI calculation is no different than this basic ‘cost accounting’ scenario.  You know that you will have to spend something to get something.  But the challenge is not necessarily in the estimating – its really in the tracking back to see if what you did gave a result.

For example, you attend a trade show for $1,000 investment and you get 100 leads – that cost you $10/ lead.  Now, if you get 1 sale from that, you actually spent $1,000 to acquire a customer.  Basic right?  But not easy to derive without the systems in place.

If you can calculate these numbers for your company, you don’t need us.  If you cant, give a call and we would be happy to see how we can be of help.